Introducing James Mitchell, Our Business Development Manager!

Posted by Vanessa Reid on 20-Feb-2018 12:21:40
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Today, we will be introducing our Business Development Manager. Please see below our interview with James Mitchell.


Q1. When did you join Acuity? 

'I joined Acuity in June 2014 as part of a Graduate Programme. I was part of the first intake of graduates to Acuity.'

Q2. What is your role & key responsibilities? 

'I am the lead sales consultants for On Demand products at Acuity. Looking after Sage Live and Sage X3 as my primary focus. Day to day this means building solutions with customers to resolve their requirements, showing demonstrations of products and building implementation requirements for the team to work towards a successful delivery of software.'

Q3. In your opinion, what make’s Acuity different?

'Acuity is all about choice and guidance. We offer the widest portfolio of Sage products and have recently diversified into the Salesforce world. This allows us to match the customer’s requirements to the best suited product available for them. We advise the customer with a view to short and long term requirements. As part of my sales consultancy role it's important at first not to talk about products. We sit with customers and go through the reasons they’re buying and then look for a solution, which often uses multiple pieces of technology to create an eco-system. Of course sometimes we simply just say “that’s something we cannot help with”. But 9 times out of 10 we are able to find fantastic solutions for our customers to increase their working experience and productivity.'

Q4. What are your key goals each month? 

'Primarily in sales my job is about bringing on new customers. But my job doesn’t end when the customer signs the order. My main aim is to see customers Go Live on the solutions and start using the systems which we sat with them to build over the course of the sale. A successful month would see a good customer Go Live and a new customer joining the process- got to keep the operations team busy after all!'

Q5. What do you enjoy doing outside of work?

'I am a hugely sporty person. I spend most of my time training for triathlons, playing football or the odd round of golf. I am really passionate about encouraging others to take part in sport and lead an active life. In 2017 I started my own company organising sporting events, our ethos is to encourage people to take their First Strides into the sporting world and become more active.'

Look out for our next blog in our Humans of Acuity series where we will be talking to our Sage X3 Consultant, Carolina Prado

If you are interested in joining the Acuity Team, please give us a call on 01932 237110 or email

Topics: Humans of Acuity, Business Development

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