eCommerce is the fastest growing retail market in Europe and North America.Online sales in the UK, Germany, France, Netherlands, Sweden, Italy, Poland and Spain grew from 114.06 billion 2014 to 132.09 billion in 2015 (+18.6%) and expected to grow again to reach 182.82 billion in 2017.
The UK dominated purchases via e-commerce in 2015, surpassing USA. Almost two-thirds of the UK’s population bought something online in just one month. eCommerce is a fast paced, growing digital strategy that all businesses are adopting…and if they’re not…they should!
eCommerce is a great way to market and brand a business, with a market worth 12.2 trillion worldwide in 2015 (20% increase from 2014) and with over 42% of the world population connected to the internet you will reach someone, somewhere.
-Has the power to influence purchase decisions
-Taps into social media trends
-Offers a level of convenience
-Opportunity to broaden your brand
-Offers a personalised experience
eCommerce not only gives the opportunity to market and brand your business it also allows a boost of revenue, which I’m sure all businesses are looking to do. To successfully implement an e-commerce strategy the following is essential:
-Websites (which are compatible to all platforms)
-Ease of purchase
“eCommerce offers businesses a vital opportunity to offer their customers round-the-clock convenience. A good eCommerce strategy that adds excellent customer service and a dynamic social media presence into the mix can spell higher traffic and better sales for your business.” (Amer Shriedi, 2015)
Tablets and mobiles are the new shop windows; eCommerce is a field you want your business to play in!